dining and kitchen in rental home

Rental Management

We represent the finest collection of luxury vacation home rentals on Florida’s Emerald and Forgotten Coasts. Our passionate, locally based, 150-plus member team provides boutique-level service to our guests, ensuring them the vacation of a lifetime. We extend the same level of service to each of our homeowners, who can rest assured that property is being cared for at every level. Our purpose is to inspire travel. And our commitment is to provide distinctively personalized service to both homeowners and guests. We believe travel is fundamental to the well-being of the individual and essential to the greater good of society. So join us.

Travel Inspired. Travel well. Travel on.

Callista By 360 Blue Biz Dev Rental Brochure 2023

The Homeowner Experience

Let's do this together.

Discover how partnering with Natural Retreats can help you succeed. Our Homeowner Experience Guide includes all you need to know about vacation rental management in destinations.

Learn More About Our Luxury Property Management Program

Rental Property Management

Why Choose Callista

Our local team members are experts in high-end home management, providing you with personalized care, housekeeping, security, maintenance, and consistent owner communication. We serve as your local hosts by providing seamless booking experiences, concierge-style services and check-ins, thoughtful amenities, and in-depth local knowledge. Through our dynamic sales and marketing plans and exceptional guest service, we maximize the revenue potential for your home.

Our owners seamlessly enjoy time in their homes and peace of mind while they are away.

Interested in learning more about our rental management program?

Reach out to our team at management@callistavr.com or call us at 850-598-8360.

360 Blue management


Ensuring that each home is properly maintained is our primary responsibility. This is why each Callista homeowner is assigned a dedicated Property Manager and in-house Maintenance Tech for all property management needs. They are backed up by our in-house Maintenance staff who are on call 24 hours a day for any emergency that might arise. We do not charge annual or routine maintenance fees, nor do we markup charges on third-party maintenance services. Finally, you will never be charged extra when we visit your property to change light bulbs, replace air filters and install new smoke detector batteries.

Property Management

Avoid having to deal with last-minute emergencies, vendors and paperwork, and enjoy the peace of mind of knowing that your home is expertly managed for security, safety, and financial performance.

We conduct routine maintenance and security checks, provide immediate assistance during guest or homeowner stays, facilitate work with trusted contractors, and clean and prepare your home before and after every stay.

We also provide professional property consulting services to homeowners wanting to further their home’s appeal and marketability.

interior of home

Owner's Portal

Callista homeowners can enjoy the convenience of our proprietary system that enables owners to log in remotely at any time of day to review owner’s statements, check booking pace, or to book a personal stay.

Another benefit of the portal is your ability to track bookings and watch revenue increases in ‘real-time.’ And when questions arise, our team is available to help anytime.

National Reach. Local Presence.

Partnering with Callista elevates your vacation home’s reputation and recognition to a database of travelers who value private vacation homes, high levels of service, and unique vacation experiences. When you join us as a homeowner, you also receive special rates at any of our collections of brands in other beautiful destinations throughout the United States.

revenue management

Revenue Management

No one does revenue management better than Callista by 360 Blue. Unlike many property management companies, we have a dedicated Revenue Management team that knows how to drive both revenue and occupancy, keeping a close eye on the metrics that put money in the pockets of our homeowners by utilizing software like Key Data Dashboard and Wheelhouse for real-time dynamic pricing. Our homeowners receive detailed monthly accounting statements showing all fiscal activity. Moreover, they won’t see any administrative fees or statement markups—because we don’t have any. We also pay all taxes on behalf of our homeowners.


Our in-house Marketing team functions as a stand-alone marketing agency dedicated to developing the most effective marketing strategies in the industry. Your home is presented to the right audience using the most relevant content to maximize revenue. Strong brand loyalty offers each Callista by 360 Blue home access to our ever-expanding database of known luxury travelers, while robust social media initiatives drive revenue from season to season. How do we gauge success? 77% of our bookings come directly through the Callista by 360 Blue website (industry average: 15%), while 40% of our guests have booked with us before (industry average: 15%).

beach view

Managing your home

Our Business Development team will develop a detailed analysis, along with a complete, honest, and accurate rental projection. This homework will help ensure that your vacation home is a proper fit for Callista by 360 Blue. Please bear in mind that we cannot accept every home onto our program.